The 5 Most Effective Ways to Generate Sales Leads that all Franchisees, Business Owners & Sales People Must Master (2.0)

andy-training

Why 2.0? 

Because I’ve just re-read Andy’s post here and THIS INFORMATION IS CRITICAL and most people either don’t know it or don’t do it as effectively as they could!

So, you can read the slightly edited, revamped and updated version here.  And we promise to share more with you – giving you more detail, with specific tips you can implement, in the next few posts!

Mary

Andy’s partner in life and business, helping businesses save time, make more money and have more fun!


Original Post from Andy:

Why is it that I still shudder, 11 years down the road, when I hear of people looking to buy a franchise, set up their own business or tell me they can’t get enough sales?

I have been coaching Business Owners, Franchisors, Franchisees and SalesExecutives on how to market for more leads and make more sales for over a decade. It still amazes me how many people really do not know how to do this effectively and have not learned how to market and sell.

When I first set up my Business Coaching Firm I was taught four fundamental marketing strategies that every business should implement to generate enquiries, leads & sales – AND they cost nothing other than time to develop !!

They are how to:

  1. Generate referrals
  2. Gain Leads from Networking
  3. Generate business from working with 3rd party “Strategic Alliances
  4. Speak and sell effectively & professionally from stage

There is now a fifth strategy that wasn’t around properly in 2003 and that is the most powerful and effective lead generation tool today LINKEDIN.

linkedin ripped logo

All of these strategies are easy to learn and yet most people that I meet are not using them effectively. In fact I would go as far to say that I don’t think I have ever met anyone who is using them all consistently and properly!!

I get well over 80% of all my new business from either one, or a combination, of these five strategies. It should be mandatory for anyone going into business to learn how to market and sell.

All Franchisors should have a duty to teach their Franchisees the same and any Business Coach should be equally skilled in order to be congruent when working with their Clients.

The amount of Coaches, Trainers & Professional Speakers that I have coached because they are struggling to make sales is breath-taking.

I shall get off my high horse now that I have sown this seed.  You can tell I’m passionate it.  So passionate that I’m making a promise to you . . .

I am going to address each of these five strategies over the next few weeks so that you have something that you can apply to your business and become the exception to the rule :)

Make sure you subscribe to the blog to get these updates . . .

 

Comments (2)

  1. Rahmat - Reply

    March 6, 2015 at 9:00 am

    Innovation? A franchise reiles on following a proven system with little room to innovate. It can be a strength, provided the system is proven to work as is and you are happy to be a follower, but also a curse if you are entreprenurial. I do agree though that many people can think that all the work is done for them and that somehow that makes it easier . Although a business system might be proven, it needs to be worked for it to succeed. Any successful business has alot of hard work and commitment behind it so without that even the best franchise system won’t succeed.Joe

  2. Mary Collin - Reply

    March 24, 2015 at 3:52 pm

    Hi Rahmat . . .
    I can’t see that we talked about innovation here but you are absolutely right in that a franchise should have a proven system.

    We are loving our franchisees at 3degrees Social as they most certainly DO innovate. And they share these innovations with us at our regular weekly Team calls and our monthly meetings.

    With a wealth of experience as franchisees before becoming franchisors we are totally committed to helping our team help other businesses make better use of their marketing (especially Linkedin). So we welcome potential franchisees who are looking for a great business, that works, that is backed up by systems and the personal touch, plus training and coaching.

    And yes, there is always work to be done for something to succeed. We believe in sharing experience and expertise to help people get faster success.

    Joe/Rahmat (you have both names showing) – you are right about having to do the work. It is certainly a lot easier if much of the work has been tried, tested and proven and then shared.

    Hope this helps. Thank you for your comment. What has been your experience of franchising?

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