Would You Just Thrust a Business Card into Someone’s Hand & Walk Off?


So why would you just send an impersonal “I’d like to add you to my professional network on LinkedIn.” message?

I did actually have a builder just walk up to me and hand me a business card at a networking event in Newcastle Upon Tyne !

I did say “what do you want me to do with this?” and he thought we might be able to do business together until I explained that I lived 4 hours away and had been Coaching a Client of mine, for the last 2 years, who runs a building firm and has become a friend !!

He hadn’t stopped to find out about me and what was important to me or to ask if I had any needs that he might be able to help with.

The same needs to apply with your use of Linkedin which is, after all, “an on-line networking tool”.

My **GOLDEN RULE** is to personalise every connection request that I send and give the recipient a reason to accept and to connect with me. So my personalised message might read something like:

Hi John, I came across your profile and am always looking to connect with pro-active Sales Directors in the Midlands. I also noticed that we are both connected to  xxxxxx and thought we should connect. Regards Andy.

Then when they accept you can respond with thanks and ask them if they would like to talk about how you can help them get more business through their use of Linkedin / save money on their XY or Z etc etc etc.

**BIG TIP** – You cannot personalise your connection invites from your mobile or tablet ! so I wait until I am back in the office to connect with people.

Always think “what’s in it for them?” – give them a reason to connect, talk with you and meet with you.

Have a look at my Linkedin Profile and download the “10 Reasons People aren’t Getting Business Through Linkedin” for free, for more ideas that can help.

All the best,

Andy :)


Comments (6)

  1. Mary Collin - Reply

    November 26, 2014 at 12:57 pm

    Some great points in here . . . I must admit I always love it when someone treats me like a person (yes, a real, live human being!) when I meet them. It doesn’t matter whether it’s online or offline. I like to meet someone, find out where there is common ground, how they might be able to help me and I might be able to help them. And, in the real spirit of the 6 degrees (or 3degrees!) of separation I’m also thinking of who we BOTH might be able to connect each other too.

    So WIIFM (what’s in it for me?) and WIIFT (what’s in it for them?) are uppermost in my mind. And I love Zig Ziglar’s quote ‘you can have everything you want if you just help enough people get what they want’. Thanks for the reminder Andy ;-)

  2. NamePhilippa Stanley - Reply

    November 26, 2014 at 6:35 pm

    Thanks Andy as always really good tips – especially like the point about not being able to personalise the connection from a tablet – Linkedin are definitely missing a trick here.

  3. Mike Gilsenan - Reply

    November 28, 2014 at 10:55 am

    Hi Andy
    It helps if the card is thrust into you hand by a man with distinctive facial hair wearing a pair of shorts!

    Keep up the good work Andy and regards to Nigel


    • Andy Gwynn - Reply

      December 2, 2014 at 6:24 pm


  4. Clive - Reply

    December 2, 2014 at 10:53 am

    Automatic technology just isn’t as polite as people are (or should be).

    • Andy Gwynn - Reply

      December 2, 2014 at 6:22 pm

      A great point, Clive – I say “Systemise the routine & Humanise the exceptions” :)

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