Love is in the air – how often do you show your appreciation?

As Valentine’s Day approaches it reminds me that it’s good to show appreciation – not just once a year!  I just love all those phrases – ‘develop an attitude of gratitude‘, ‘what you truly appreciate, you get more of‘ and even the old chestnut ‘manners cost nothing‘.  (That’s a great one you may have heard […]

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How to Get More Business Through Strategic Partnerships

  The third streetwise or potentially zero cost marketing strategy for generating new business is what I call “Strategic Alliances”. (or “Strat Als”, “Strategic Partnerships” or “Joint Ventures”) Most people, especially the professional services such as Financial Advisers, Lawyers & Accountants, tell me that they get business from Strat Als. Yet very few have strategies […]

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How to Generate More Referral Business

I would be as brave to say that every business that I have ever asked have said that they get referrals or new business via “word of mouth”. They also confirm to me that this is usually the easiest business to sell to. Yet when I ask if they then have a consistent process in […]

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